International Business Simulation

During my semester abroad at SLU Madrid, I took an International Business class where my team and I collaborated on a project to manage a simulated skincare business using Praxis, a competitive business simulation platform. The simulation involved competing in three distinct markets—Europe (Market A), America (Market B), and Asia or emerging markets (Market C)—and managing two product lines: a hydration-focused skincare product (Product H) and sunscreen (Product S). Each week, we made strategic decisions involving marketing, pricing, distribution channels, shelf space, and more, refining our approach through trial and error to outperform other teams in the class. Not only did we secure first place, but we also achieved the highest revenue ever recorded in the simulation at SLU, surpassing all participants from the current and previous semesters. Our success earned us the International Business Strategies Award from the Department of Business and Economics at SLU Madrid.